Spring - Summer 2018

PREACHERS AND
BELIEVERS

Momento del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
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The script is perversely simple:
some preach, others believe.
A closed circuit of supply and demand.

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Momento del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.

We live in a tense reality, where the social, the religious, and the political ignite with the same spark. An agitated time that ultimately reveals a shared need: the urgency to believe. Faith—difficult to acknowledge and even harder to place—becomes fertile ground for new illusions, new leaders, new dependencies.

In this vacuum, the televangelists of the digital age proliferate: experts in selling deferred salvation. They multiply their sermons through screens, collecting followers as if gathering alms. On the other side, a new generation of believers waits—hungry for bespoke messages promising instant redemption, satisfied greed, absolution without consequences.

The script is perversely simple. Leaders offer, neatly packaged, exactly the lies their voters long to hear. Voters, in need of faith, rebuild idols on the ruins of old disappointments. Some preach, others believe. A closed circuit of supply and demand.

We think ourselves free, we think ourselves enlightened. Yet perhaps we are witnessing the most sophisticated form of revenge: a reality that returns to us, with irony and precision, the spectacle we asked for.

This critical territory—where politicians dress as preachers and voters perform as believers—is the point of departure for Preachers & Believers. A collection built through irony, conceived as an uncomfortable mirror of our time.

We live in a tense reality, where the social, the religious, and the political ignite with the same spark. An agitated time that ultimately reveals a shared need: the urgency to believe. Faith—difficult to acknowledge and even harder to place—becomes fertile ground for new illusions, new leaders, new dependencies.

In this vacuum, the televangelists of the digital age proliferate: experts in selling deferred salvation. They multiply their sermons through screens, collecting followers as if gathering alms. On the other side, a new generation of believers waits—hungry for bespoke messages promising instant redemption, satisfied greed, absolution without consequences.

The script is perversely simple. Leaders offer, neatly packaged, exactly the lies their voters long to hear. Voters, in need of faith, rebuild idols on the ruins of old disappointments. Some preach, others believe. A closed circuit of supply and demand.

We think ourselves free, we think ourselves enlightened. Yet perhaps we are witnessing the most sophisticated form of revenge: a reality that returns to us, with irony and precision, the spectacle we asked for.

This critical territory—where politicians dress as preachers and voters perform as believers—is the point of departure for Preachers & Believers. A collection built through irony, conceived as an uncomfortable mirror of our time.

Escenografía con la cabeza de Donald Trump del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “Preachers and believers”, colección primavera verano 2018 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.