Ana Locking has signed a comprehensive collaboration agreement with singer Aitana for her ‘Play Tour’, approaching the project from three angles: designing all the costumes for the singer and her dance troupe, creating Aitana’s official logo, and designing the tour merchandise.

The logo is inspired by the visual form of a sound wave, representing the dynamism and energy of the musical show. The merchandising incorporates different graphics applied to exclusive tour products, developed from the concept of ‘play’, connecting the visual experience with Aitana’s performative identity and the interactive spirit of live music.

The result is a collaboration that transcends aesthetics, offering a complete experience where fashion, graphic design and performance intertwine to construct the narrative of the tour.