Ana Locking is collaborating with singer Aitana on her ‘Play Tour’, developing a triple immersion project that encompasses the complete design of the costumes for the artist and her dance troupe, the design of Aitana’s logo and the tour’s merchandising line.

The costumes for the singer include 10 different looks, designed to combine functionality and stage expressiveness, while the dance troupe has two specific looks, designed to enhance movement and choreography on stage.

This comprehensive approach allows the tour’s aesthetic to be perceived in a coherent and conceptual way, reflecting Aitana’s personality and creative spirit through every detail, from the costumes to the visual identity of the tour.