Temporary intervention of The Business of Fashion logo, in a special action that transferred Ana Locking’s visual universe to the digital environment of the influential international media outlet.

Conceived as an ephemeral gesture—active for several weeks at the top of the platform—the proposal explored the logo as a territory for graphic experimentation. More than a permanent redesign, the intervention functioned as a symbolic takeover of the editorial space, where brand identity and visual language entered into dialogue with the symbolism of the spinning paintings from the designer’s ‘Spinning Destiny’ collection.

The action reinforced Ana Locking’s international presence in a context of global thinking about fashion, underlining her ability to operate not only from the garment, but also from the image and communication systems that articulate contemporary culture.