Ana Locking became the first guest designer to create the official ARCO sweatshirts, bringing her conceptual language to the heart of the contemporary art fair.

Far from conceiving them as mere functional garments, the sweatshirts are born as objects of thought, pieces where fashion and art touch and question each other. Under the ironic slogan ‘THIS IS NOT A FASHION SWEATSHIRT’, the design prompts reflection on the boundaries between image, meaning and desire, evoking the critical spirit that runs through both artistic practice and the designer’s work.

The large ‘A’ —a symbol shared by ARCO and Ana— unfolds as a sign of identity that occupies the space emphatically, while conceptual references to her own creative universe place the garment in a hybrid territory between manifesto and everyday object.

More than just dressing the fair’s team, these sweatshirts propose an expanded idea of the contemporary: fashion as a cultural device, capable of infiltrating thought into the simplest of gestures. A piece that is not only worn, but read, interpreted and inhabited.