Before consolidating her current creative universe, Ana Locking explored the intersection between fashion, video art and brand culture through her previous label, Locking Shocking.

With Not for Three, the designer collaborated with Campari to develop a video creation that deliberately departed from conventional advertising codes to venture into territory closer to the emerging field of experimental fashion film.

Conceived as a piece with a hypnotic atmosphere and contained tension, the work proposed a narrative about the fragility of bonds: the moment when a relationship shifts, fractures or expands due to the intrusion of a third party. Between seduction, imbalance and emotional ambiguity, the piece revolved around ideas such as unrequited love, emotional triangulation and emerging forms of non-normative affectivity.

The exhibition experience amplified this conceptual approach. The piece was projected onto the floor of the Real Fábrica de Tapices de Madrid, forcing the viewer to change their usual viewing position: to access the image, it was necessary to climb onto scaffolding and observe it from a bird’s eye view. This physical displacement turned the work into an exercise in active perception, where looking also meant becoming aware of one’s own body in space.

With this collaboration, Locking Shocking positioned itself among the creators who were beginning to understand fashion as an expanded language, capable of simultaneously inhabiting the catwalk, the screen and the installation space.

Not for Three thus anticipates a line of research that will run through Ana Locking’s entire subsequent career: fashion understood not only as clothing, but as a constantly changing visual, spatial and narrative device.