Spring - Summer 2014

WHAT DOES GOD SAY?

Momento del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
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Faith is not only a religious impulse; it is also self-trust, inner strength, the ability to hold a fragile balance between matter and spirit.

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Escenografía del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.

In Stalker by Andréi Tarkovski, the story unfolds around the search for a secret room capable of granting one’s deepest desire. The guide recounts the tale of a man who entered the room hoping to resurrect his dead brother—only to find gold and wealth instead. He chose greed over life, and in doing so revealed the truth of his desire. Deeply disillusioned, Stalker breaks down before his wife: “These intellectuals have lost their faith. They believe in nothing. Look at them—look at their empty eyes.

That scene raises an essential question: what does it mean to believe? Faith is not only a religious impulse; it is also self-trust, inner strength, the ability to hold a fragile balance between matter and spirit.

This collection takes as its starting point a global icon: the US dollar bill, with its motto “In God We Trust” printed above the word ONE. A currency turned metaphor—first, singular, absolute. A unity of thought and outcome. Yet today, contemporary society seems to have shifted its faith toward money itself, placing greater trust in capital than in instinct. What Does God Say? does not seek a divine answer; it points instead to the irony: what remains of us when faith is traded on the market? What does trust mean when we place it more in money than in ourselves?

The dollar carries another symbol as well: the Pyramid of Providence, crowned by its all-seeing eye. Once an emblem of destiny, wisdom, observation. Now it watches from above like a false oracle. No longer a sign of transcendence, but a reminder that everything can be monitored, controlled, monetised. Capital as a universal faith.

I have always tried to hold a balance between realism and idealism. I believe the value of an ideal lies in the effort to make it real. It may not always succeed, but it is in that attempt that true faith resides—the kind that turns imagination into action, and desire into reality.

 

In Stalker by Andréi Tarkovski, the story unfolds around the search for a secret room capable of granting one’s deepest desire. The guide recounts the tale of a man who entered the room hoping to resurrect his dead brother—only to find gold and wealth instead. He chose greed over life, and in doing so revealed the truth of his desire. Deeply disillusioned, Stalker breaks down before his wife: “These intellectuals have lost their faith. They believe in nothing. Look at them—look at their empty eyes.

That scene raises an essential question: what does it mean to believe? Faith is not only a religious impulse; it is also self-trust, inner strength, the ability to hold a fragile balance between matter and spirit.

This collection takes as its starting point a global icon: the US dollar bill, with its motto “In God We Trust” printed above the word ONE. A currency turned metaphor—first, singular, absolute. A unity of thought and outcome. Yet today, contemporary society seems to have shifted its faith toward money itself, placing greater trust in capital than in instinct. What Does God Say? does not seek a divine answer; it points instead to the irony: what remains of us when faith is traded on the market? What does trust mean when we place it more in money than in ourselves?

The dollar carries another symbol as well: the Pyramid of Providence, crowned by its all-seeing eye. Once an emblem of destiny, wisdom, observation. Now it watches from above like a false oracle. No longer a sign of transcendence, but a reminder that everything can be monitored, controlled, monetised. Capital as a universal faith.

I have always tried to hold a balance between realism and idealism. I believe the value of an ideal lies in the effort to make it real. It may not always succeed, but it is in that attempt that true faith resides—the kind that turns imagination into action, and desire into reality.

 

Escenografía del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
*

What remains of us when faith is traded on the market? What does trust mean when we place it more in money than in ourselves?

*
Momento del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Momento del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.
Carrousel del desfile “What does god say”, colección primavera verano 2014 de la diseñadora de moda Ana Locking en la Mercedes Benz Fashion Week de Madrid.