FALL / WINTER 2014-15

The primitive American dream represents the desire to start from scratch and eventually own land and call it home. The first settlers arrived to the American soil with this desire, and in this unlimited environment they marked their territory, established their own law and defined their own property. “American Landscape” isn’t about the mythical pioneer, but rather about the path that is still taken today across that immense American land in search of a new life, the freedom to choose, and finding the means to continue living.

I’ve always liked road movies, from Easy Rider, the cornerstone of the genre, where destiny and its obscurity flood the way. An ode to love, Paris-Texas, about the search for love, amnesia included. The Straight Story, a fable about the final trip in one’s life. O’Brother and its delirious search for gold, and of course, the yellow brick trail and its dangers in Wild at Heart or The Wizard of Oz. All of these “road movies” remained in my memory and became guides for my experiences.  

In a road movie there are paths that lead to the American Dream, but it is also necessary to take the road less traveled, to dream again and work hard to achieve a dream. Creating fashion is like casting spells, one has to veer away from the paved road, concentrate, gather the ingredients and prepare a new enchanting spell once again.  

On the other hand, this immense American landscape also displays the brief destiny of those who venture through this wild but accessible land, where not reading the signs and not knowing the values is ignoring the majority of circumstances, therefore not allowing one to ascertain a vertical perspective against the immense horizon.


An array of rich textures, colors, materials and finishing details make up “American Landscape” creating a metaphor for the immense variety of the landscapes in the United States. The lurex tweed. The double-sided denim with wool. The double-sided neoprene with different trimmings, from satin trimming on the tailored pieces to cotton trimming with two colors for the more ready-to-wear pieces. The synthetic hair with tweed detailing in lines of color. The knit with enhanced embossing. The houndstooth with geometric lines. The printed woolen cloths. The ostrich feathers. The double-sided sequins with a matte finishing for a coarser effect and hand-made embroideries with sequins sewn to the edge.


Yellowstone’s oxide color, Arizona’s orange color, Utah’s ocre color, Yosemite’s green, Maine’s aquamarine, Dakota’s grey, Las Vegas’s green lurex, Texas’s cow print, The Chrysler building’s metallic color, the black oil color and blue denim color comprise the color palette of "American Landscape".